Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Optimising a website is as important as designing a website . By optimization we are introducing website to others. SEO helps in ranking our website. Various SEO techniques are used for ranking the website.Practicing effective SEO techniques can involve using simple market research skills but it is not as technical as it sounds. Some of the best marketers in fact would say that to some extent it also involves using your intuition to second-guess what your customers might be looking for every time they use a search engine such as Google or Yahoo to search for a product.
